sunday, december 5, 2010 11am – 8pm openhouse gallery nolita handmadecavalcade.com
FOR IMMEDIATE RELEASE
Elves Abandon North Pole for Downtown NYC
Third Annual Holiday Handmade Cavalcade
NEW YORK, NY (October 15, 2010) – Santa’s Workshop isn’t the only place to find quality, handcrafted items for the Holidays.
New York has its own enclave of busy craftspeople who work all year long to create one of a kind items that make truly unique gifts for
everyone on your list. These modern day elves, The {NewNew}, are a collective of local artists, artisans, designers and crafters who sell
on Etsy.com, the largest online marketplace for handmade goods.
The {NewNew} shares its handmade artistry at the Third Annual Holiday Handmade Cavalcade, Sunday December 5th, from
11am – 8pm at the Openhouse Gallery at 201 Mulberry Street in NoLita, NYC. Forty designers and crafters, all living and creating in the
metropolitan area, will take over the space with perfect gifts: one-of-a-kind handmade clothing, jewelry, accessories, paper goods, bath
and body treasures, toys, and housewares.
“With a turnout of more than 2,000 people each year, the Holiday Handmade Cavalcade is fast becoming a great New York City winter
tradition,” says Karin Persan, the event’s coordinator. “For nine hours on Sunday, December 5th, we will transform NoLita’s Openhouse
Gallery into a holiday shopping wonderland.” In addition to the high-quality, handmade wares for sale, visitors will have the
opportunity to participate in winter-themed crafting demonstrations, interact with our event sponsors, including Starting Artists, Knitty
City, Lion Brand Yarn and the Hester Street Fair, and mingle with local artisans in our lounge over delectable treats. “The adventurous
shopper will not want to miss this opportunity to choose from the fantastic designs locally crafted by this year’s eclectic and talented
mix of vendors,” Persan said.
Admission to this indie shopping event is free. “Make sure to arrive early: the first 200 guests will receive a free gift bag filled with
wonderful treasures donated by The {NewNew} and the event sponsors,” Persan said. “Shoppers can also enter to win one of five tote
bags filled with extra-special handmade items.”
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About The {NewNew}
The {NewNew} is an eclectic group of independent artists, artisans, designers and crafters from New York, New Jersey, and Connecticut
united through Etsy, an online marketplace for handmade goods. With more than 200 members working in a variety of media, the team
forms a strong, supportive community, which provides a forum for artistic growth and professional development. For more information
about The {NewNew}, visit
http://www.thenewnewny.com/.
What is Etsy?
Etsy.com is the world’s most vibrant handmade marketplace, offering millions of unique items from sellers in more than 150 countries.
Etsy connects shoppers with independent creators and designers to find inspiring handmade goods, while providing artists and makers
a platform on which to build their own businesses.
what: Third Annual Holiday Handmade Cavalcade
when: Sunday December 5, 2010, 11am to 8pm
where: Openhouse Gallery at 201 Mulberry Street in NoLita, NYC